Careers in Marketing

True/False
Indicate whether the statement is true or false.

____	1.	A market researcher determines and analyzes representative behavior through research.	

____	2.	A direct response marketer offers assistance to business for boosting sales, perfecting customer service, licensing products, etc.

____	3.	A business-to-business marketer promotes and sells products and services to other businesses.

____	4.	A public relations specialist plans and distributes information about consumer buying habits in order to increase business sales.	

____	5.	A marketing communications manager produces, implements, and manages communications programs through online advertising, social networking websites, etc.

____	6.	A sales promotion manager creates, implements and manages special sales promotionsz

____	7.	An advertising sales director creates, implements, and manages special sales promotions.	

____	8.	A marketing manager oversees the total marketing efforts for a business.

Multiple Choice
Identify the choice that best completes the statement or answers the question.

____	9.	Produces content for advertisements
a.	Webmaster	c.	Account Coordinator	
b.	Wholesaler	d.	Copywriter	

____	10.	A person who utilizes social media to market goods or services to consumers
a.	social media marketer	c.	webmaster	
b.	business data analyst	d.	customer service representative	

____	11.	Manages the marketing of goods and services on the Web
a.	webmaster	c.	web product manager	
b.	technical support specialist	d.	brand manager	

____	12.	Webmaster
a.	person who surfs the web 	c.	person who gathers, studies, and analyzes data; creates reports for use in developing business strategies	
b.	person who plans and directs the marketing of specific brands within a company	d.	develops and enhances the operation of the company’s Web site	

____	13.	Promotes the company’s product to clients in foreign countries
a.	international marketer	c.	sales promotion manager	
b.	media buyer	d.	advertising sales director	

____	14.	An exhibit display designer
a.	stands in a window in the front of a store and looks pretty	c.	oversees the total marketing efforts for a business	
b.	creates designs for product displays	d.	produces content for written advertisements	

____	15.	Provides assistance to customers with questions or concerns
a.	copywriter	c.	sales promotion manager	
b.	technical support specialist	d.	customer service representative	

____	16.	New product planner
a.	studies market research and determines how to best place a new product or service into the market	c.	sells products to retailers	
b.	designs new products	d.	plans and distributes information about a business to promote a positive image of the company	

____	17.	Direct response marketer
a.	promotes and sells products and services to other businesses	c.	solicits consumer response to advertising and markets to the consumer based on this contact	
b.	plans and distribues information about a business to promote a positive image of the company	d.	researches product success on the market 	

____	18.	Account coordinator
a.	coordinates advertising materials for print media	c.	coordinates advertising materials for print media	
b.	calls prospective customers and attempts to sell stock	d.	coordinates advertising materials for Websites	

____	19.	Develops and implements an in-depth Web presence through online advertising, social networking Web sites, etc.
a.	account executive	c.	business data analysts	
b.	business-to-business marketer	d.	interactive marketing director	

____	20.	technical support specialist
a.	assists managers with product leasing	c.	coordinates Web site advertising materials	
b.	assists consumers with products marketed by the company	d.	produces content for advertisements	

____	21.	Retailer
a.	sells to businesses	c.	sells to family	
b.	sells to wholesalers	d.	sells to the consumer	

Matching

a.	Distribution Manager	f.	Business Data Analyst	
b.	Media Buyer	g.	Leasing Specialist	
c.	Wholesaler	h.	Systems Analyst	
d.	Brand Manager	i.	Product Manager	
e.	Call Center Agent (outbound)	j.	Account Executive	

____	22.	gathers, studies, and analyzes data; creates reports for use in developing business strategies

____	23.	provides guidance to managers faced with marketing problems

____	24.	plans and directs marketing of specific brands within a company

____	25.	plans and directs all aspects of the distribution of goods

____	26.	sales representative

____	27.	buys media space and assists with advertising campaigns

____	28.	sells products to retailers

____	29.	determines and implements techniques for marketing specific products

____	30.	markets and manages products through leasing

____	31.	calls prospective customers and attempts to sell a good or service 

Careers in Marketing
Answer Section

TRUE/FALSE

	1.	ANS:	F
analyzes consumer buying

PTS:	2

	2.	ANS:	F
a marketing consultant

PTS:	2

	3.	ANS:	T	PTS:	2

	4.	ANS:	T
distribues information about a business to promote a positive image of the company

PTS:	2

	5.	ANS:	T	PTS:	2

	6.	ANS:	T	PTS:	2

	7.	ANS:	F
creates, executes, and oversees the total advertising plan of the business

PTS:	2

	8.	ANS:	T	PTS:	2

MULTIPLE CHOICE

	9.	ANS:	D	PTS:	4

	10.	ANS:	A	PTS:	4

	11.	ANS:	C	PTS:	4

	12.	ANS:	D	PTS:	4

	13.	ANS:	A	PTS:	4

	14.	ANS:	B	PTS:	4

	15.	ANS:	D	PTS:	4

	16.	ANS:	A	PTS:	4

	17.	ANS:	C	PTS:	4

	18.	ANS:	C	PTS:	4

	19.	ANS:	D	PTS:	4

	20.	ANS:	B	PTS:	4

	21.	ANS:	D	PTS:	4

MATCHING

	22.	ANS:	F	PTS:	2

	23.	ANS:	H	PTS:	2

	24.	ANS:	D	PTS:	2

	25.	ANS:	A	PTS:	2

	26.	ANS:	J	PTS:	2

	27.	ANS:	B	PTS:	2

	28.	ANS:	C	PTS:	2

	29.	ANS:	I	PTS:	2

	30.	ANS:	G	PTS:	2

	31.	ANS:	E	PTS:	2