Discovering Hospitality and Tourism Marketing - Travel Marketing & Lodging Management - Phase III-B Pathways

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Instructional Units | Travel Marketing & Lodging Management

Curriculum Map for:

Discovering Hospitality & Tourism Marketing

	CTAE Foundation Skills
	Substitute Teacher / Emergency Unit Plans
	General Resources

Course Number:

08.43000

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Unit 1	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 1 What are the Hospitality, Travel, and Tourism Markets	MKT-IT-1	SSEF1 SSWG1	14 Hours	Ethics in Hospitality and Tourism Student Notes Ethics in Hospitality and Tourism Teacher Notes Ethics in Hospitality and Tourism Powerpoint History of Hospitality and Tourism Student Notes 1 History of Hospitality and Tourism Student Notes 2 History of Hospitality and Tourism Teacher Notes 1 History of Hospitality and Tourism Teacher Notes 2 History of Hospitality and Tourism Powerpoint Part 1 History of Hospitality and Tourism Powerpoint Part 2 History of Hospitality and Tourism Handout Identifying Segments in Hospitality and Tourism Identifying Segments in Hospitality and Tourism Project Instructions Handout Project Rubric What Would You Do Case Study What Would You Do Case Study Teacher Guide Who's What in Hospitality and Tourism Student Notes Who's What in Hospitality and Tourism Teacher Notes Who's What in Hospitality and Tourism Powerpoint Why and When People Travel Powerpoint Why People Travel Student Notes Why People Travel Teacher Notes Why People Travel Worksheet

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Unit 2	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 2 Impact of HTT Locally, Nationally, and Globally	MKT-IT-2 (a-f)	SSEF3 SSEM12 MM4P1 MM4P2 MM4P	10 Hours	Basics of Destination Market Note Guide Worksheet Basics of Destination Markets PowerPoint Can You Compete Worksheet Competition in the Tourism Industry PowerPoint Convention and Visitor Bureau Online Scavenger Hunt Destination Marketing Your Hometown Project Worksheet Economic Impact Log Activity Worksheet Economies and Tourism PowerPoint Foreign Economic Impact Project Handout Review Vocabulary Handout

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Unit 3	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 3 Where in the World	MKT-IT-3 (a-e)	SSWG3 SSWG4 SSWG5 SSWG6 SSWG7 SSWG8 SSWG9	15 Hours	Geography And Tourism Powerpoint International Destination Assignment Sheet Major Travel Destinations Handout Travel Destinations Comparson Sheet Travel Destinations Worksheet

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Unit 4	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 4 The Lodging Industry	MKT-IT-4 (a,b,f-k)	ELA12W1 ELA12C2	14 Hours	Hospitality Lodging Trends Worksheet Hotel Guest Cycle Worksheet Lodging Business Plan Handout Lodging Business PowerPoint Lodging Directory Worksheet Resort Research Activity Worksheet

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Unit 5	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 5 Food and Beverage Industry	MKT-IT-5 (a-d)	ELA11W3 ELA12LSV2	6 Hours	Cost of Goods Sold Worksheet Front and Back of House Organizational Chart My Favorite Restaurant Worksheet My Restaurant Project The Food and Beverage Quiz The Restaurant Business

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Unit 6	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 6 Modes of Travel	MKT-IT-6 (a-e)	SSWG1 SSWG2	10 Hours	Human Resources Department Functions Worksheet Laws In HR Cornell Notes Sheet Laws In HR Presentation Password Educational Activity Pick Your Team Worksheet Recruiting And Training Presentation Show Me the Money Worksheet Trends In HR Report Rubric

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Unit 7	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 7 The Human Touch	MKT-IT-7 (a-e)	SSWG2 ELA12C1	8 Hours	Emplyee Retention and Turnover Note Sheet Assessment Instructions and Grading Rubric Board Game Pictures Activity Employee Retention and Turnover PowerPoint Ethics Analysis Worksheet Ethics Analysis Worksheet Key Ethics in HTT Notes Worksheet Ethics in HTT PowerPoint How to Get Repeat Business Note Worksheet How to Get Repeat Business PowerPoint Knock, Knock Who's There Worksheet My Time to Shine Worksheet

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Unit 8	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 8 Convention and Meeting Planning	MKT-IT-8 (a-d)	SSEF4	20 Hours	Event Planning PowerPoint Event Planning Student Guide Event Planning Teacher Guide Group Evaluation Handout Teacher Evaluation Rubric

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Unit 9	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 9 Travel Agents	MKT-IT-9 (a-e)	SSEM12	4 Hours	Corporate Travel PowerPoint The Next Top Travel Agent Project The Next Top Travel Agent Rubric Travel Agency Interview Assignment Travel Agents PowerPoint Travel Brochure Assignment Why Use a Travel Agent Handout Why Use a Travel Agent PowerPoint

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Unit 10	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 10 Technology in the Travel Industry	MKT-IT-10 (a-c)	ELA11W3	8 Hours	CRS Research Activity Technology in Tourism PowerPoint Vocabulary Matching Test Vocabulary Teacher Notes Website Scavenger Hunt Worksheet

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Unit 11	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 11 Economic Impact of HTT	MKT-IT-11 (a-c)	MM3P4 SSEM12 SSEM13 SSEIN2 MM3P1 MM3P3	8 Hours	Creat a HTT Industry Business Grading Rubric Hospitality and Tourism Economic Utilities Worksheet Factors that Affect Profit Margins Organizational Chart Factors that Affect Profit Margins PowerPoint Return on Investment PowerPoint Tourist Scenarios Guide Document

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Unit 12	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 12 Marketing and HTT	MKT-IT-12 (a-e)	ELE11LSV1 ELA12W2 MM3P3 MM3P1 SSEF2 SB1	16 Hours	Functions of Marketing Worksheet Introduction to Marketing PowerPoint Marketing Research PowerPoint Pricing Questionaire Handout Survey Evaluation Worksheet Travel Marketing Information Handout Travel Trends PowerPoint

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Unit 13	GPS	Academic Standards	Time	Instructional Materials, Notes, etc.
Unit 13 Careers in HTT	MKT-IT-13 (a-d)	ELA12LSV1	8 Hours	Career Research Project Rubric Career Road Map Handout Careers In Hospitality Industry Hospitality and Tourism Careers Quiz Presentation Rubric

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CTAE Foundation Skills

	CTAE Foundation Skills Home
	CTAE-FS-1 Technical Skills
	CTAE-FS-2 Academic Foundations
	CTAE-FS-3 Communications
	CTAE-FS-4 Problem Solving and Critical Thinking
	CTAE-FS-5 Information Technology Applications
	CTAE-FS-6 Systems
	CTAE-FS-7 Safety, Health, and Environment
	CTAE-FS-8 Leadership and Teamwork
	CTAE-FS-9 Ethics and Legal Responsibilities
	CTAE-FS-10 Career Development
	CTAE-FS-11 Entrepreneurship

CTAE Foundation skills are an integral part of each of the GPS standards. These units are intended to supplement teaching of the foundational skills. The teacher should select units and lessons for the foundation skills that most closely match the program area, grade level, and needs of the students.

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